Collection and Use of Personal Information
Personal information is data that can be used to uniquely identify or contact a single person.
Below you’ll find some examples of the types of personal information we may collect and how we may use it.
What personal information we collect
When you make a purchase, activate or sign-in to Bluefire software and services, register for an email newsletter, or otherwise contact us, we may collect information that identifies you—such as your name, email and physical address, phone number, and credit card information.
How we use personal information:
The personal information we collect allows us to reply to support requests and other inquiries, to deliver our products and services, and to provide product information and news that you have requested. We may also use personal information in the course of data analysis to help us improve our products, services, and operations.
Personal information will not be shared by Bluefire with third parties for their marketing purposes.
We do not knowingly collect personal information from children under 13. If you are under the age of 13, please do not send any information about yourself to us, including your name, address, telephone number or email address. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as soon as possible.
Protection of Personal Information
Bluefire takes precautions to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, deletion or alteration. We protect personal information by safeguards appropriate to the sensitivity of the information, including the use of physical, administrative, and technological measures.
Bluefire online services use Secure Sockets Layer (SSL) encryption on some web pages where personal information is collected. To use these services you must use a browser that is SSL-enabled. SSL encryption helps protect your personal information while it is being transmitted.
When you use Bluefire products to post on social networks, forums, or any publicly accessible online service the information you share is visible to other users and can be read, collected, or used by others.
You are responsible for the personal information you choose to post or otherwise share via these methods. Please take appropriate caution when using these features and services.
Bluefire has a company-wide commitment to your privacy. We communicate our privacy policies and security guidelines to Bluefire employees and strictly enforce privacy safeguards within the company.
Retention of Personal Information
Accuracy of Personal Information
Our goal is to keep your personal information as accurate, complete and up-to-date as necessary for the purposes for which it is to be used, and to make it easy and convenient for you to keep your information up to date.
Access to Personal Information
We make good faith efforts to provide you with access so you can request that we correct your data if it is inaccurate. You may also request that Bluefire delete your data. In certain circumstances we may decline to process certain requests that are unreasonably repetitive, jeopardize the privacy of others, or are impractical. Access, correction, or deletion requests can be made by contacting us at firstname.lastname@example.org.
Disclosure to Third Parties
At times Bluefire may make certain personal information available to trusted business partners and service providers in order to provide our products, services, and customer communications. For example, when you install and authorize Bluefire Reader on your device you permit Bluefire and its DRM platform providers to exchange the information you provide in order to authenticate your account credentials and to exchange data necessary for the functioning of the DRM.
Bluefire shares personal information with companies that provide services to us such as processing and managing information, processing transactions, and delivering products and services. These companies may be located wherever Bluefire operates. They do not have the right to use the personal information we provide to them in any way that is not authorized by Bluefire or explicitly permitted by you, and they are obligated to protect your information.
Bluefire does not sell or rent your personal information to third parties.
It may be necessary for Bluefire to disclose personal information under special circumstances, such as when required by law, legal process, litigation, or if we determine that disclosure is necessary or appropriate for purposes of law enforcement inside or outside your country of residence. We may also disclose information about you if we determine that disclosure is reasonably necessary to protect our customers and users, or to enforce our terms and conditions.
Your personal information may be transferred to the relevant third party in the event of a Bluefire merger, reorganization, or sale. Subject to any legal restrictions or obligations, you will be notified as soon as reasonably possible following the completion of any business transaction during which, or as a result of which, your personal information was transferred or disclosed to a third party. Such notice may be given as an announcement on the Bluefirereader.com website.
Collection and Use of Non-Personal Information
Bluefire may collect non-personal information—data that is in a form that does not enable direct association with any specific person. We may collect, use, transfer and disclose this type of non-personal information for any purpose. Below you’ll find some examples of non-personal information that we may collect and how we may use it.
If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it is combined.
Cookies and Other Technologies
If you want to disable cookies in your browser please refer to the “help” information provided by your browser for information about how to prevent your browser from accepting new cookies, to tell you when you receive new cookies, or to disable cookies. Please note that certain features of Bluefire websites and online services may not be available when cookies are disabled.
As with most other websites, we automatically gather some information and store it in access logs. This information includes language, browser type, Internet service provider, referring and exit pages, clickstream data, operating system, Internet Protocol addresses, dates and times.
We use this information to help us analyze trends and user behaviors as well as to administer our sites and services. Bluefire may also use this data to inform our marketing and advertising.
Pixel Tags and Web Beacons are technologies that we may use to help us understand what email format our customers can read and which emails have been opened. We may use this information to help us craft and deliver email messages that are more relevant and useful to our customers.
Third-Party Sites, Software and Services
Information collected by third parties is governed by their privacy practices. Bluefire is not responsible for the privacy practices of third party entities. We encourage you to learn about the privacy practices of such third parties.
Bluefire Productions, LLC 2801 NW 70th St. Seattle, WA 98117
Last updated: February 17, 2015