Entitle’s Nicely Executed Embedded Web View
Jason recently published a post on Auxiliary Tabs—secondary embedded web views that you can use for integrating blogs, book recommendations and more into your white-label apps. His post reminded me that I’d been meaning to write about a particularly well executed example a white-label embedded web view: Entitle.
Many of you may have already heard about Entitle—they are one of the leaders in the hot subscription service space. Entitle’s approach is closer to the traditional book club model than it is to “all you can eat” services like Scribd and Oyster. That said, Entitle customers get to keep their ebooks; Oyster and Scribd users don’t. Entitle customers choose a monthly plan that entitles them to download two books a month for $9.99 or three books a month for $14.99.
Here’s a screen shot of the “home page” embedded web view in their iOS app:
Subscribers can see the books they’ve already added to their collection (“Latest Cloud Books”), their wish list of books they’ve tagged, but not yet downloaded (“View Your Queued Books”) and Entitle’s recommendations of books they might be interested in (“We Think You’ll Love”). As you can see, they’ve done a great job of creating a visually rich user experience.
Another nice feature of their implemenation is the ability to sample content. The screen shot below shows the “more information” view for a currently selected title.
Again they’ve used the opportunity to promote related titles that might be of interest to the subscriber. When you click on the Sample icon you see the following:
It’s a preview of the book delivered through the same embedded web view.
Nicely done Entitle!