PR 1_12

BIRMINGHAM, Ala and SEATTLE – January 12, 2011 – Books-A-Million, Inc. (NASDAQ:BAMM) and Bluefire Productions LLC announced today a partnership to make Books-A-Million’s extensive eBook library available through a mobile e-reader application. Bluefire Productions has created the Books-A-Million (BAM) Reader, giving mobile consumers easy access to a wide selection of best sellers from the BAM website and the ability to read them on their iPhones, iPads, and iPod Touches. Books downloaded to the application can be transferred to and read on popular e-reader devices, including the Nook. The free BAM Reader is available now at www.booksamillion.com.

Already a leading mobile e-reader application provider, Bluefire Productions creates its first private label application through the partnership with Books-A-Million. The BAM Reader is built on the company’s successful Bluefire Reader, the industry’s first iOS app to bring library books to iPads, iPhones and iPod Touches. The mobile eBook app contains rich features that give readers more options than competing apps, including:

• Support for EPUB and PDF e-book formats, and Adobe Content Server 4 DRM support, making BAM Reader interoperable with popular dedicated e-readers;

• Robust in-app search features including multi-search refinement filtering and sorting for industry-leading search and discovery of titles;

• Seamless eBook purchasing takes place on the Books-A-Million website with easy integration into the app;

• Ebooks purchased from Books-A-Million can be transferred to and read on laptop and desktop computers using Adobe Digital Editions;

• Ebooks can be downloaded multiple times and read in the BAM Reader on iPads, iPhones, iPod Touches and popular dedicated e-reader devices.

“We are thrilled to make the extensive Books-A-Million catalog available to mobile consumers, as we continually work to enhance the consumer experience for finding, purchasing and reading favorite books,” said Craig Hansen, president of Booksamillion.com . “We saw the enthusiasm for Bluefire Reader in the Apple app store and are excited to apply the same features and versatility to our own branded e-reader app.”

The BAM Reader will also allow consumers to read e-books from public libraries, and consolidate, organize and read books through a consumer-friendly design and simple navigation features. And with support for EPUB, the industry standard for eBooks, the BAM Reader will automatically adjust the text to fit the reader’s screen. Bluefire Productions introduced the Bluefire Reader app in November, and through the Books-A-Million relationship, is extending it into the broader e-book marketplace.

“We have received tremendously positive feedback following the release of Bluefire Reader, and are pleased to bring Books-A-Million to mobile devices with easy yet powerful features,” said Micah Bowers, Bluefire founder. “Books-A-Million is one of the top book retailers in the country and the partnership provides a great opportunity for us to get the BAM reader in front of a large, passionate audience of reading enthusiasts.”

About Books-A-Million

Books-A-Million is one of the nation’s leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates 231 stores in 23 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million and Books & Co. and traditional bookstores operating under the names Bookland and Books-A-Million. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market under the symbol BAMM. For more information, visit the Company’s website at www.booksamillioninc.com.