Location: Amarillo, TX
Branded app: goHastings Readmor App
Hastings Entertainment is a successful brick and mortar chain with more than 140 locations in the United States. Their entertainment superstores sell new and used books, music, videos, games and more. Hastings recognized that their loyal customers had a growing interest in eBooks. The company decided to integrate the sale of eBooks into their already successful goHastings website—to retain their loyal customers and compete for new customers in the growing eBook market. They committed themselves to delivering a seamless end-to-end mobile shopping and reading experience.
Hastings turned to Bluefire Productions to build the goHastings Readmor apps for iOS and Android. They also decided to launch their own white-label Android device, again with the help of Bluefire. The Readmor app for Android gives customers the ability to shop for books and read books in the Hastings branded and managed environment. Customers can download the app on their Android phone or tablet, or purchase a device in a Hastings store. The device sold in the stores has the Readmor app pre-installed, so new users can shop and read right away.
The Bluefire powered Readmor app enables customers to explore the hundreds of thousands of eBooks on sale goHastings.com. Now, Hastings loyal customers can build their personal eBook collections with new releases, a deep catalog of backlist titles, free eBooks and more.
The iOS Readmor app makes it easy for iPhone and iPad users to download and read previously purchased eBooks. iOS users can also shop through the mobile Safari browser.
Feedback from customers (old and new) has been very positive. Vicki Maloney, Director of eCommerce at Hastings Entertainment noted that the app, “has been a turning point in helping shift our presence to being mobile. Now, with the customized Hastings Readmor App we are able to provide that end-to-end experience for our customers and give them what they want in the format they want it in.”
The Bluefire Platform
Bluefire Reader integrates Adobe® digital publishing technologies, the most widely used eBook distribution and reading system. The Adobe Reader Mobile-based applications support ePUB and PDF content, including files protected by Adobe Content Server (ACS) encryption technology.
Founded in 1968, Hastings Entertainment, Inc. is a leading multimedia entertainment retailer that combines the sale of new and used books, videos, video games and CDs, and trends and consumer electronics merchandise, with the rental of videos and video games in a superstore format. They currently operate 140 superstores, averaging approximately 24,000 square feet, primarily in medium-sized markets throughout the United States. They also operate three concept stores, Sun Adventures Sports, located in Amarillo, Texas and Lubbock Texas, and TRADESMART, located in Littleton, Colorado.
www.goHastings.com is an e-commerce Internet Web site that makes available to our customers new and used entertainment products and unique, contemporary gifts and toys. The site features exceptional product and pricing offers.