(This is the first post in a series of introductions to the Bluefire team.)
Hi, I’m Jason Sacks and I’m the Project Manager at Bluefire Productions. I manage the processes and workflows around our white-label eReader products. I have about twelve years experience in the computer industry, most recently as the Release Manager for the Windows Protocols team at Microsoft. I joined Bluefire in the summer of 2011 and am really delighted to be part of a company that is making a real impact eReading.
I have a particular passion for eReader technology because I’m a voracious reader. My favorite books are nonfiction works about history and economics. These types of books help provide a deep perspective on our complex world. I really believe that the only way to understand the future is to understand the past, so I find history to be endlessly fascinating.
My other great reading passion is in graphic novels. I’ve read comic books since I was a kid, and as an adult I have grown a deeper passion for this art form. The graphic novel is a medium for really interesting work these days. It’s an infinitely malleable medium that offers amazing and unique storytelling opportunities that one can’t find in any other format.
Yeah, you can see I have a passion for this stuff, which is why I also own and manage a comic and pop culture website, Comics Bulletin. I work with a team of about 40 writers and editors and we cover all kinds of aspects of pop culture and “geek culture”, including TV, movies and video games. I think it’s a pretty great site and we run a lot of outstanding writing. It’s pretty much all run by volunteers, but we produce a lot of content every day for the site. Thankfully I have a great team that keeps me from having to spend all my nights and weekends working on site business.
Obviously with this background in technology and love for comics, you can see why I have a deep passion for eReading technology. As a company, we need to find ways to help companies improve and streamline the experience of reading ebooks and comics on iPad and Android devices. More than that, though, we need to work to make the device invisible for the user.
Just as you seldom think about the actual three-dimensional book that you’re reading, you should also seldom think about the actual tablet or phone that you’re reading on. The real trick when working on these apps is to allow the reader to feel engrossed in their book, to create apps that help readers to connect to the material they love without feeling the electronics sitting in their way.
A small, nimble and extremely entrepreneurial company like Bluefire is the perfect place to be tacking these complex issues in smart ways. Because we can think on our feet and innovate quickly, Bluefire is in the perfect position to have a dialogue with our users and clients about the best ways to make the right choices in eReader technology. I’m loving this journey so far, and can’t wait to see how this business evolves.