White Label App Rush: It’s All About Choice…

The holiday season is shifting into high gear and so are we. You probably already know about our recent app updates and the great new features we’re delivering. But there’s more! We’ve also been rolling out new white label apps for our growing list of customers worldwide.

While we continue to add new customers in North America, most of our new business is coming from abroad. The growing availability of ebooks from publishers worldwide, the growing range of compelling devices at a variety of price points and the availability of cost effective, branded mobile reading/retailing apps (from Bluefire) are giving booksellers of all kinds a shot at competing in this fast growing market.

Here are the new white label apps that we’ve shipped in the last two months:


  • Booktopia Reader (Australia) – iOS
  • eBækur from D3 Midlar ehf (Iceland) – Android / iOS
  • eKitabu (Kenya) – Android
  • eBook.de Reader from Libre.de Internet GmbH (Germany) – Android / iOS
  • Kalahari.com Reader from MIH Internet Africa (Proprietary) Limited (South Africa) – Android / iOS
  • Saxo Reader from Saxo.com (Denmark) – Android / iOS
  • VLeBooks Reader from The Little Group (United Kingdom) – Android / iOS

North America

  • Better World Books – Android / iOS
  • HMH eTextbooks from Houghton Mifflin Harcourt – Android / iOS
  • Reader – eBooks from Sony – iOS

We think this is an impressive list—and it will grow quite a bit over the next few weeks as we release more new partner apps and update our existing customers to the latest iOS and Android builds.

We’re also seeing our customers use their branded apps to expand their reach beyond the traditional app distribution channels (e.g. the iTunes App Store and the Google Play store). For example, Hastings preinstalls their branded app on devices that are sold online and in their stores—giving new device owners an easy way to connect with the company’s impressive goHastings.com online store.

Device manufacturers are also using the Bluefire platform to expand their reach. The release of the iOS Reader™ app – eBooks from Sony gives iPhone, iPad and iPod Touch users access to their Reader Store by Sony purchases, helping Sony deliver on their goal of giving their customers the freedom to read the content they love, anytime and anywhere.

Over the past few years we’ve championed the notion of choice. We’re pleased to see that readers have a growing choice of retailers along with a growing choice of reading devices and apps. It’s a good way to start out the holiday season!

–  Cliff

iOS Again! Bluefire Reader now supports iOS 6 and the new iPhone

A short note for our iOS users: We’ve updated Bluefire Reader for iOS. Version 1.9 (available now) includes full support for iOS 6 and the new iPhone.

And don’t forget to check out the great new features we just shipped in version 1.8. Add full screen reading on the new iPhone to the list and you’ve got the best ebook reading experience available on iOS! Enjoy!

– Cliff

Announcing Bluefire Reader 1.4 for Android!

Android fans: We’re pleased to announce the release of a new version of Bluefire Reader for Android! Version 1.4 (available now) includes the following new features:

  • The ability to define words and terms using the Google online dictionary
  • Sharing for annotations, bookmarks and excerpts via Facebook, Twitter and email
  • An improved search function that that adds contextual information to your search results (including chapters and page numbers)
  • Improved PDF search
  • Support for system fonts
  • Support for Chinese, Japanese and Korean text, including vertical writing and right-to-left page order
Check it out!
– Cliff


Announcing Bluefire Reader 1.8 for iOS!

We’re celebrating in Seattle! Our sunny summer weather lasted all September, the Seahawks are resurgent, and there’s a new version of Bluefire Reader for iOS. Version 1.8 (available today) includes the following new features:

  • The ability to define a word or term using the Google online dictionary
  • The ability to create and manage collections of books
  • The ability to highlight text with just one touch
  • Sharing for annotations, bookmarks and excerpts via Facebook, Twitter and email
  • An improved search function that that adds contextual information to your search results (including chapters and page numbers)
  • Improved PDF search
  • Support for system fonts
  • Support for Chinese, Japanese and Korean text, including vertical writing and right-to-left page order

We’ll be submitting our iOS 6/iPhone 5 version shortly. We’ll also be releasing an update to our Android app in the next week or so.

Finally, please visit us at the Frankfurt Book Fair (Hall 8.0 L972) in October. We’ll have more exciting news to share.

– Cliff


From the London Book Fair: Announcing Four New Bluefire-Powered Apps

Bluefire Productions Helps Booksellers Worldwide Offer Branded E-Reading Applications with Integrated Mobile Storefronts

Retailers and Publishers Around the World Tap Bluefire to Deploy eReading Apps on iOS and Android Devices and Introduces New Versions of Bluefire Reader

LONDON – April 16, 2012Bluefire Productions today announces at the 2012 London Book Fair, several new worldwide customers leveraging the Bluefire platform to license and deploy their own branded e-reading applications.  The recently updated Bluefire Reader is one of the top e-reading applications for Apple® iOS and Android™ devices and is based on the industry-standard Adobe® Digital Publishing Solution for eBooks, giving brick-and-mortar booksellers, start-ups and publishers the ability to offer a robust e-reading application and compete effectively with the market leaders.

New retailers deploying Bluefire powered apps include Chapitre.com in France, ciando GmbH in Germany, MediaCorp in Singapore, and Books.CH in Switzerland. These companies join more than 25 other retailers and publishers around the world who are releasing Bluefire powered mobile reading and shopping apps on the iOS and Android platforms.

ciando GmbH, one of Germany’s leading eBook wholesalers, was looking to expand their customer base by offering mobile e-reading applications. The natural partner for meeting their objectives quickly and affordably was Bluefire. “Bluefire gave us the ability to quick release a beautifully branded application with an integrated access to the user’s purchased eBooks, allowing us to extend our services to our loyal customers while appealing to new readers at the same time,” said Norbert Hofherr of Munich-based ciando eBooks.

Bluefire is the leading provider of licensed, cross-platform solutions in the mobile publishing arena, and offers the only customizable, full-featured e-reading application on iOS and Android tablets and phones. Recent updates to the platform include the following new features:

  • Support for the new iPad® Retina display
  • Support for new Android 4.0 user interface controls
  • Support for external hyperlinks in ePUB and PDF titles
  • Support for multiple Adobe IDs
  • New on-screen swipe for brightness control (iOS only)
  • Enhanced side-loading (iOS only)
  • Improved support for editing metadata (iOS only)

“Compelling mobile devices like the new iPad continue to proliferate and compelling market opportunities have continued to proliferate in lockstep.  Bluefire arms retailers and publishers with great tools to compete with major online brands,” said Micah Bowers, CEO of Bluefire Productions LLC. “The growth opportunity for our customers is endless, as they have been able to reach and sustain a new market of readers while protecting their brand and existing customer base.”

Bluefire Productions at London Book Fair April 16-19

Bluefire will demonstrate its robust e-reader mobile platform in stand X800 at the London Book Fair this week. The company will showcase partner branded e-reading apps on iOS and Android phones and tablets. Bluefire is also hosting a casual meetup during the show, at The Prince of Teck, 161 Earl’s Court Road SW5 9RQ London on Tuesday, April 17 from 5:30 pm to 7:30 pm.

The London Book Fair continues to be the global market place and leading business-2-business exhibition for rights negotiation and the sales and distribution of content across print, audio, TV, film and digital channels. Bluefire is helping companies grow their businesses to capture the exploding digital publishing opportunity.

About Bluefire Productions, LLC

Bluefire Productions provides mobile reading solutions to publishers, retailers and companies who create or distribute high value content in support of their core business.

The company is the developer of the Bluefire white-label e-reading platform, including mobile reading applications for iPhone®, iPad, and iPod touch®, and Android tablets and phones. Bluefire powered apps support Adobe Content Server (ACS) encrypted ePub and PDF files, in-app purchasing and account management, and a highly customizable reading experience. Bluefire white-label solutions provide customers with a quick and affordable solution for creating and distributing branded e-reading applications with integrated stores. Bluefire Productions is an Authorized Reseller of Adobe Content Server and Adobe Vendor ID.

Bluefire Productions is based in Seattle, Washington. For more information, visit www.bluefirereader.com.


Media Contact:

Danielle Adams
Concept PR for Bluefire Productions
Danielle@conceptpr.net / 206.979.2061



Check out our Guest Editorial on the Publishing Perspectives site

There’s never a dull moment in the eBook business and today is no exception. The debate on maintaining competition in the eBook industry has come to the forefront with today’s announcements from the DOJ. As it happens, our Guest Editorial on the Publishing Perspectives site was also released today. The article offers some thoughts on how publishers and booksellers can compete–and was written before today’s news! Timing is everything.

– Cliff