Changes at Bluefire

Today we are announcing the departure of Cliff Guren, our VP of Business Development. Over the past five years I have had the pleasure of working with Cliff as we’ve successfully grown our software licensing business. During this time we’ve created white-label applications for 70 companies around the globe, and licensed Adobe Content Server to more than 90 companies worldwide. Our impact and global reach have been amazing for a company our size. Cliff has done a fabulous job for us and we hope to find opportunities to work together in the years to come.

Cliff will be focusing on re-launching his consulting business, Syntopical. He hopes to use the digital media related expertise that he has developed working at Bluefire, Hearst, Microsoft, and Apple to help publishers and other content focused businesses refine their digital media strategies, build key business relationships, and grow their revenues.

Over the coming months you will hear more from us about updates to Bluefire Reader and our white-label apps. You’ll also be hearing from us as we launch Cloudshelf, our new family of EPUB 3 reader applications and distribution services. Cloudshelf will enable businesses and institutions of all types to easily and cost-effectively deploy digital private libraries and subscription services to their constituent groups (employees, students, association members, and consumers). But that’s a story for another day… Stay tuned!

We are grateful to Cliff for his significant contributions to our success.

– Micah

Visit Us at the IDPF Digital Book Conference

Attending the IDPF Digital Book Conference on May 28th and 29th in New York? Come see us in the exhibit area in the main hall on Wednesday the 28th.

We are available for appointments on Thursday, May 29th and Friday, May 30th. Contact us to setup a time.

We are also speaking at the conference. Micah and his fellow panelists will talking about what it really takes for publishers to sell direct. Join Micah, Doug Lessing (Firebrand Technologies) and Kristen McLean (Bookigee) on Thursday, from 11:50 AM to 12:35 PM in room 1E08.

See you New York!

– Cliff

Bluefire Elected to the Board of the Readium Foundation

The Readium Foundation has just announced the results of its first board election and we are delighted to share the news that Micah Bowers (CEO of Bluefire) has been elected as a founding board member! The other new board members include:

  • Pierre Danet – Hachette Livre
  • Jim Dovey – Independent
  • James English – New York Public Library
  • Bente Franck-Saetervoll – Bokbasen
  • Hadrien Gardeur – Feedbooks
  • Bill McCoy – IDPF

Congratulations to all—and thanks for your commitment to making the Readium Foundation a success!

To learn more about the Readium Foundation, please visit Readium.org.

To learn more about Bluefire’s support for the Readium ePUB 3 Native Code project click here.

– Cliff

A Little Ketchup…

We’ve been hard at work for the past few months. So busy in fact that we’ve neglected to post! So before we head off for the long holiday weekend here are a few tasty updates.

Recent releases

We’ve issued a number of updates over the summer—mostly performance updates and bug fixes. Our latest versions are:

  • Bluefire Reader for iOS, version 1.9.7
  • Bluefire Reader for Android, version 1.5.8

Development update

We have a number of big development projects underway.

  • We’re on track to release our reading location synchronization and analytics services this fall. Blame this project for our long silence—we’ve been busy reading, syncing, checking stats and tweaking reports. It’s going to be cool!
  • We’re also making good headway on our ePUB 3 enabled app updates. Our Readium team-members are cranking out code and we’re all busy integrating and testing.

Look for more details on these two initiatives and more (including our iOS 7 release) in the next few weeks.

Frankfurt Book Fair

We will be exhibiting at the Frankfurt Book Fair in October. If you’re planning on attending please stop by. We’re in Hall 8, L154.

Micah will be speaking on new developments in DRM at the Publisher’s Launch conference on Tuesday, October 8th. And, we’re hosting two panels on ePUB 3 in the Digital Zone during the show.

The first panel will be held on Wednesday, October 9th at 10:30 AM. It’s an ePUB 3 update for publishers. You’ll hear a progress report on the rollout of ePUB 3 across the publishing industry and learn how publishers are transitioning to ePUB 3. The panel features Bill McCoy of the IDPF and Leslie Hulse from HarperCollins Publishers.

The second panel will be held on Thursday, October 10th at 4:00 PM. The subject is ePUB 3 reading applications. You’ll hear from Micah and Jean-Marie Geffroy, President of Montano SAS. They’ll be talking about the Readium project and demoing ePUB 3 enabled apps.

Please stop by!

Have a great holiday weekend. We promise to post more frequently in the weeks and months to come!

– Cliff

Come See Us at the IDPF Digital Book Conference and BEA

Heading to New York for the IDPF Digital Book Conference and Book Expo America? Attend our session on reading systems and visit our booth!

Micah will be speaking in the “Reading Systems: Adding Value vs. Content Becoming Enhanced” session on Thursday, May 30th at 11:10 AM. Here’s a description of the session:

There’s a natural tug-of-war between publishers, who want enhanced and customized presentation of specific titles, and reading systems , who want to deliver enhanced experiences that work consistently across multiple titles. And users of course have their own needs and preferences. As titles are increasingly enhanced, how will reading systems differentiate and add value? What will be the drivers of product and content success?

Micah Bowers (Bluefire), Roger Webster (B&N), Steve Vinter (Google), Matt MacInnis (Inkling)

Bluefire will be exhibiting in the Digital Zone in booth 2071C. 

We look forward to seeing you there!

– Cliff

Announcing the Readium Foundation and the Readium EPUB 3 SDK Project

As you may already know, today marks the public announcement of the Readium Foundation and the Readium EPUB 3 SDK project. Bluefire has made a big investment in this initiative, supplying executive leadership, development resources, and funding. We want to share our thoughts on why the work we’re doing as part of the Readium Foundation is so important—both to the future of Bluefire and to the future of digital publishing.

EPUB 3 is the expression of a dream. It embodies the publishing industry’s hopes for rich, interactive books of all kinds that are widely distributed and easily read on a broad range of PCs and mobile devices. But EPUB 3 will remain a dream without a robust, consistent rendering experience that works across a multitude of vendor and device platforms. As Bluefire progressed in its independent development of our EPUB 3 renderer it became clear to us that the EPUB 3 spec is open to a considerable amount of interpretation—and that developing a great EPUB 3 rendering engine would require substantial ongoing investment. So we started talking to and meeting with other interested industry players. What evolved was a small working group and a new dream: a collaborative project focused on the development of a robust, open source EPUB 3 rendering engine that each of us, and others in the industry, could use as the foundation for commercial-grade reading systems. The dream is now on its way to becoming a reality.

Publishers need to know that the books they release look great and function as intended no matter which reading application is being used—a Bluefire-powered application or an app from a developer or retailer from anywhere around the world. It’s clear that critical mass matters in ebook technologies. The challenge for the incredibly diverse range of digital publishers and retailers is achieving critical mass. Working together is a great start. We don’t expect the Readium open source engine to be a silver bullet, and it is unrealistic to think that every ebook platform in the world will utilize this engine. However, we do believe that the use of a common, shared rendering engine across a wide spectrum of large and small companies will be an important step forward—similar to the manner in which Webkit has facilitated consistency in HTML5 rendering across browsers, even in those that don’t utilize Webkit.

Bluefire has worked along-side the other initial founders of the Readium Foundation to bring this initiative to life. We will be working even harder moving forward to bring it to fruition. We will also be integrating the Readium EPUB 3 SDK with the Adobe Reader Mobile SDK so that our publisher, retail and library customers can use Bluefire-powered apps to distribute EPUB 3 content that leverages the industry-standard Adobe Content Server rights management system.

We know that many of you are hungry for details about when we will be rolling out our next generation apps, features, and pricing. We will share this information as the development effort progresses in the months ahead. Today, we’re celebrating: our industry has come together in an unprecedented way to help realize a vision of the future that creates and sustains opportunity for all—especially for readers.

– Micah